Abstract Union for Nichole de Carle / Selfridges London

Winning design of luxury handcrafted packaging for British lingerie brand Nichole de Carle, sold in a limited edition at Selfridges London.
 
The visual design echoes the provenance of the brand by creating an abstract of the Union Jack and playing on the theme of a traditional ribbon-wrapped box. A sensual colour palette, inspired by the product range, is further explored in the material finish and delivers a greater depth to the bold geometric lines. When open, the box becomes a freestanding display showcase for the £232 ivory silk briefs that feature a certified 0.10ct Coster diamond set in a solid silver charm.
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